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The Content Coalition


Jul 17, 2019

 

In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software.

Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and Microsoft - among others.

Tune in as Emeric shares his entrepreneurial journey of building up Agorapulse from zero to $49,000 monthly recurring revenue in the early days, how their various content marketing initiatives drive growth into their business, and why you should adopt a ‘long-term’ mindset for your content marketing strategy.

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 This episode is sponsored by Agorapulse. Managing social media has never been easier.

CLICK HERE to check them out!

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 In this episode:

  • [01:35] Emeric’s SaaS journey and his early business endeavors
  • [04:23] Learn the 3-year struggle and pivots of Agorapulse to earn $49,000 MRR
  • [07:55] Why success is a sum of many good little pivots 
  • [09:45] A brief rundown on what Agorapulse is and what sets it apart from Hootsuite or other competitors
  • [11:04] What makes content ‘successful’ on social media 
  • [13:34] Learn the content marketing initiative that drove Agorapulse from zero to $1M
  • [17:58] Emerci shares the omni-channel content marketing strategy of Agorapulse
  • [20:36] Why you should intentionally think long term on your content marketing strategy 
  • [24:53] Emeric shares how expensive it is to track data for your campaigns
  • [28:03] 1 thing to implement in the next 48 hours

 

Links/Resources mentioned:

Connect with Emeric:

Connect with Agorapulse:

 

Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

 

Connect with Repurpose House:

Check out the episode page at 025.thecontentcoalition.com

 

 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.