028 | ClickFunnels’ Specific Facebook and Google Ad Strategies that Convert Audiences into Customers

Aug 7, 2019

In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online.

John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid traffic teams at ClickFunnels as well as some other side projects and dominates the markets he jumps into.

Tune in as John dissects his strategies step by step for acquiring and retargeting prospects, and shared hacks and tools that you can use to amp up your game in advertising especially on Facebook.

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This episode is sponsored by ClickFunnels. Enabling People To Grow Their Companies Through Sales Funnels.

CLICK here to check them out!

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In this episode:

• [01:41] John’s backstory before he started working at ClickFunnels and how he learned to run ads
• [06:15] Learn John’s strategies that are currently working in advertising
• [08:00] John’s “set it and forget it” formula for retargeting prospects
• [12:08] What type of messaging should be placed in the ads
• [13:08] How to evoke emotion for a free product on an ad
• [14:50] Russell’s amazing concept that you can do to promote your product 
• [17:15] The art of baking the content into the ad or in the sales page to shorten the sales journey
• [20:03] John’s simple hack to know what you’ll say in an ad if you have blog posts
• [20:33] What goes into John’s omni-channel marketing strategy
• [22:10] A nifty tool to track revenue attribution
• [24:15] The power of the “breakdown” tab on Facebook ads
• [26:25]  1 thing to implement in the next 48 hours

 

Links/Resources mentioned:

• https://expertsecrets.com/
• https://www.wickedreports.com/

Connect with John:

• https://www.facebook.com/johnoparkes 
• https://twitter.com/johnparkes52 
• https://www.linkedin.com/in/jparkes 
• https://www.instagram.com/johnoparkes/

Connect with ClickFunnels:

• https://www.clickfunnels.com/
• https://www.facebook.com/clickfunnels
• http://www.onefunnelaway.com/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

 

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 028.thecontentcoalition.com

 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.