Feb 2, 2019
There’s a big misconception that public relations & content
marketing are the same thing….
but they’re NOT.
PR is a tactic that’s part of a bigger content marketing
strategy.
To further dive into this topic, we interviewed a PR expert to do
some myth-busting and share her tips to incorporate storytelling to
your content marketing strategy.
Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community outreach and more.
Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.
Among many awards, Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018.
So tune in as Melissa shares why storytelling is important for your brand, how to get picked by national media, and valuable insights when pitching.
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This episode is sponsored by Content Cucumber.
Custom content writing for visionaries with lots of ideas and not a
lot of time
cucumber.thecontentcoalition.com
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“When you can get that earned media and you can repurpose the
heck out of it, that is CRUSHING IT” - Melissa DiGianfilippo
@Serendipit
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In this episode:
[02:00] The differences you need to know between PR & content
marketing
[06:37] Why digital content is way better than traditional
media
[07:19] Everything you need to know about Byline content
[09:50] How Melissa got into PR
[10:25] What you need to understand about storytelling
[11:10] 1 tip to hone in on your story
[12:03] Her top suggested PR tools
[14:37] How to be an expert source and get picked by national
media
[15:49] Best practices for IGTV
[17:08] More tips when using a PR agency or pitching
[17:55] Melissa’s favorite PR moment
[19:25] 1 actionable thing to implement within the next 48 hours
for your content marketing strategy
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Links/resources mentioned:
https://www.cision.com/us/
https://service.prweb.com/home/
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Connect with Melissa
https://www.instagram.com/melissadflip/
https://twitter.com/serendipit
https://serendipitconsulting.com/
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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
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Connect with Shaina
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 002.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.