Feb 13, 2019
On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.
Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.
Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.
_______________
This episode is sponsored by Repurpose House. Click Here to check them out!
Get more leads with your existing content by turning it into unlimited videos & images.
_______________
In this episode:
[01:04] Christopher shares his background
[05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’
[06:21] The types of content marketing that Chris manages at
GoDaddy
[09:20] The exact “obsessive tracking” strategies GoDaddy has
implemented to analyze, optimize, and improve their content
marketing results
[10:50] The top recommended tools for tracking your content
marketing efforts
[11:29] The latest trends in the content marketing space
[14:47] How to turn YouTube views to leads
[18:39] 1 actionable thing to implement within the next 48 hours
for your content marketing strategy
Links/resources mentioned:
https://www.godaddy.com/garage/
https://www.youtube.com/user/GoDaddy
https://www.linkedin.com/company/godaddy
Connect with Chris
https://twitter.com/@ccarfi
https://www.facebook.com/GoDaddy/
_______
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger
https://www.facebook.com/shainaweisinger
https://www.instagram.com/shainaweisinger/
Connect with Repurpose House:
https://www.RepurposeHouse.com
https://www.facebook.com/RepurposeHouseCo/
https://www.instagram.com/RepurposeHouseCo
Check out the episode page at 003.thecontentcoalition.com
I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.