014 | Creating an automatic customer journey and structuring your content to generate sales

May 1, 2019

In this episode of The Content Coalition, we interview Brad Martineau, Chief Baller and Co-Founder of SixthDivision.

His journey in marketing automation for small business began as the 6th employee at the software company that created the category of marketing automation for small business, Infusionsoft. After leading customer success and product development, Brad left Infusionsoft to start SixthDivision and PlusThis.

SixthDivision is recognized as one of the top marketing automation agencies in the world that has served thousands of businesses helping them better design, architect, and implement marketing automation tools to grow revenue, save time, and ultimately use automation to build a business they actually want.

Tune in as Brad shares his key framework-system strategy that consistently generates 7 figures every year for SixthDivision. He also shares how to leverage your content in the client’s journey in order to generate more sales for your business.

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This episode is sponsored by SixthDivision. We make automation easy 

CLICK HERE to check them out.

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In this episode:

• [03:13] The difference between “automatic” and “automated” when building your customer journey
• [05:53] What it means to have a framework and system for everything, and how to implement this
• [07:05] Brad’s secret on how he makes 7 figures consistently year over year
• [10:00] Behind the scenes of a client’s journey, and how to optimize these results
• [12:51] The step-by-step framework for your content
• [24:40] How to better prepare your clients for a sales conversation
• [27:15] Is there really a “sweet spot” on touch points from booking a sales call to actually getting it?
• [35:30] How to “intrigue-optimize” your content to increase excitement over your product
• [37:15] 1 actionable thing to implement within the next 24 hours

 

Link/Resources mentioned:

• https://keap.com/
• https://www.sixthdivision.com/

Connect with Brad

• https://www.facebook.com/iambardley
• https://www.instagram.com/bradmartineau
• https://www.linkedin.com/in/bradmartineau
• https://www.twitter.com/bradmartineau

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

 

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 014.thecontentcoalition.com

 

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.