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The Content Coalition


Jul 3, 2019

Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition!

Repurpose House turns long-form content into optimized videos and images for high engagement social media strategies. Our mission is to show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform.

In this special episode of The Content Coalition, Sarah Guidas, COO of Repurpose House, challenged Shaina to share 19 social media strategies that are small but implementable in 19 minutes. It’s one hell of a challenge,but tune in until the end of the video to learn all the 19 social media strategies that you can do to optimize your social media strategy and see if Shaina made in just 19 minutes!

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 This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK HERE to check them out!

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In this episode:

  • [02:45] Using LinkTree to your Instagram bio to show multiple links to your profile 
  • [03:53] Why you should use Square instead of Landscape for video and images on social media
  • [05:07] Make sure to use Landscape images on Twitter
  • [06:30] Captions. Captions. Captions. and why it’s super important
  • [07:32] Utilizing a previous blog post and repurpose as a LinkedIn article
  • [08:15] How you can take advantage of LinkedIn groups
  • [09:23] Tag people who are in your content. Cross promotion matters!
  • [10:14] Only use seven hashtags on your Instagram posts
  • [10:45] Why invest in a scheduling tool for your social media posts like 
  • [10:29] Never post the same thing on all your social media profiles
  • [15:31] Use apps that will allow videos to go live for more than 1 minute on IG stories
  • [17:58] Facebook ad thumbnail matters and how you can use Facebook Overlay Tool
  • [19:31] How to optimize your Instagram copy
  • [20:44] The 18-minute lifespan of a Twitter post and how you can make the most out of it
  • [21:45] Get engaged with Facebook groups
  • [23:03] Post images with body parts (it performs better)
  • [23:58] Organize your YouTube content using Playlists
  • [25:18] Repurpose the content you already created and utilize it on social media

 

Link/Resources mentioned:

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

 

Connect with Repurpose House:

Check out the episode page at 023.thecontentcoalition.com

 

 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.