024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank

Jul 10, 2019

In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations.

Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to write about SEO. Her expertise lies in content SEO and site structure. 

Tune in as Marieke shares the benefits of installing Yoast plugin to your website, demystifies the SEO myths that have been plaguing the ads, and her list of things to do in order for your site to rank high on Google. 

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 This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

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In this episode:

• [01:35] Marieke’s “Yoast” journey and how she got involved in the business 
• [03:04] The difference between Yoast’s Free plugin and their Premium offering
• [04:05] Marieke busts the myth that it is very easy to rank #1 on search
• [10:05] Yoast’s new video plugin and why it’s super relevant for content creators
• [11:57] Marieke shares details about their Online SEO Training platform called Yoast Academy 
• [16:34] The exact steps to rank higher on Google[19:14] Marieke’s recommended keyword research tools to use
• [21:20] 1 actionable thing to implement in the next 48 hours

 

Links/Resources mentioned:

• https://yoast.com/wordpress/plugins/
• https://yoast.com/academy/
• https://translate.google.com/
• http://trends.google.com
• https://moz.com/explorer

 

Connect with Yoast:

• https://yoast.com/
• https://twitter.com/yoast
• https://www.facebook.com/yoast/
• https://www.instagram.com/yoast/

 

Connect with Marieke:

• https://twitter.com/mariekerakt
• https://marieke.blog/
• https://www.instagram.com/mgarakt/
• https://www.facebook.com/mariekerakt
• https://www.linkedin.com/in/mariekerakt/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

 

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 024.thecontentcoalition.com

 

 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.